The Personalization Masterclass by Brennan Dunn

The Personalization Masterclass

Learn how to segment and personalize your online content


Your website is instrumental to selling your products and services.

But chances are you're saying the same thing to everyone. No matter who I am or what unique needs I have, you've created a one-size-fits-all website that tries to appeal to everyone. Meanwhile your audience is always asking, “Is this really for me?”

Personalizing your website with experiences to react to your audience helps eliminate that friction, helping people feel well understood and that what you offer is relevant to them.

In this Masterclass you'll learn:
  • What personalize is and the business impact it can deliver
  • How to understand and develop customer personas
  • Taking the specific needs of your audience and associating them with your personas
  • The crafting of segments from the personas you’ve built
  • Essentials on progressively profiling your audience to build niche segments
  • An introduction to marketing automation
  • How to personalize your content to speak to individuals
  • How to measure results of your personalization and making incremental improvements

So why is RightMessage creating this course? And is this course a bunch of "sizzle" to sell RightMessage?

Two things:
1. We've talked to a lot of prospective RightMessage customers. Many of them won't be able to get the full benefit of a tool like RightMessage until they begin segmenting correctly.
2. We want this course to work with or without ever using RightMessage. You should be hyper-segmenting your audience and customer base, and you should already be using this segmentation data in your marketing and messaging.

You don’t need to be a RightMessage customer for this course to deliver impact. This course will prepare people to use our software, but it will also help those who never plan to.

Who's behind this course?
Chris Bintliff is a marketing consultant and founder of Not Really Rocket Science. He’s a Drip certified automation expert, public speaker, marketing trainer and RightMessage Learning Contributor with over a decade of digital learning expertise. Chris specializes in helping small and medium businesses develop better marketing strategies, and he’s a big believer that personalization leads to delight, working by a mantra of building relationships instead of building lists.

Brennan Dunn is the co-founder of RightMessage and founder of, a training resource that has helped over 40,000 freelancers. He's been writing a lot of ad hoc personalization code for the last 3 years. He's also the creator of Mastering Drip, an advanced marketing automation and personalization course. Brennan has spoken at events like MicroConf, 99U, Leadpages' Converted, LTVConf, and other industry events, always extolling the benefits of being more specific in your messaging.

What's included?

Video Icon 10 videos


Introduction to Personalization
A Website More Human
13 mins
Why Personalization Matters
7 mins
Introducing Reactive Messaging
9 mins
How To Develop Customer Personas
Introducing Personas
7 mins
Workshop: Crafting Personas
9 mins
Turning Personas Into Segments
Introducing Segments
5 mins
Workshop: Crafting Segments
11 mins
Case Study: A Conversation with Brennan Dunn
Mastering Personalization and Segmentation: A conversation with expert Brennan Dunn
50 mins
The Reactive Experience
A Brief Introduction to Marketing Automation
3 mins
Crafting the Reactive Experience
8 mins